La guerre des showrooms
A figure in the fashion world, Jean Demavinssy is established on site (Vendôme). In 1985, he created in the middle of the golden triangle, rue de Castiglione, a showroom specializing in the promotion of young talents, especially Italians. Far from the sunlights and glossy magazines, the reality of the profession appears less glamorous. Behind the scenes, a war is played out that is not always quiet: reputations are made and broken according to ambitions and betrayals. Especially when the financial stakes are high. Jean Demavinssy was the object of intimidation, blackmail, attempted fraud and death threats … We went so far as to have him followed in the middle of Fashion Week. He almost lost everything. But cashed in, like a boxer, before regaining his place.